I’m happy to announce that my new branding starts to go into effect today! “Cakes by Sarah Williams” will now be “As You Wish Sweets”! I’m tremendously excited about this new name and what it means to me – and to you! The new name, to me, is an important conceptual change, and it makes two things clear: first, that I create more than cakes, and second, it evokes the personal design sense and desires that each of you brings through my doors.